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Rob Davidson

Managing Director, MICE Knowledge

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Dr Rob Davidson is the Managing Director of MICE Knowledge, a London-based consultancy specialising in research, education and training services for the meetings and events industry.

His main area of expertise is business events, and he has written seven books on that theme, including his latest publication, Business Events (

He has carried out research projects for a number of major organisations including the Poland Convention Bureau, the Ireland National Tourism Development Authority, and the Society for Incentive Travel Excellence. His most recent research publication is a report on ‘The Impacts of the Pandemic on Convention Bureaus in Europe’. He is regularly invited to speak at international conferences on themes linked to business events. Rob also teaches as a Visiting Professor in three European universities, where he educates Events Management and Tourism Management students every year.

In 2015, he was awarded a Doctorate from the University of Greenwich for his thesis, entitled ‘Technological and Demographic Factors as Agents of Change in the Development of Business Events’.

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